We always recommend Internal Benchmarking as the most useful benchmarking for any company.
Internal Benchmarking
- Every company is individual. Internal benchmarking relates to your data, your employees, your culture, your company situation/maturity
- Compare yourself across time periods: are your actions making an impact?
- Compare different groups within your organisation: how are different departments comparing to each other? What about locations?
- Use this to highlight best practice in the business & celebrate with the relevant teams
- Use this to understand and dive deeper into lower scores and why that is in certain areas to make improvements
External Benchmarking
External benchmarking also gives great context. It gives a ballpark and sense of where your are, but has to be looked at in the context of - a blend of different companies, at different maturity, with different cultures. This can at times be misleading and if you're above a benchmark, can give the wrong impression that you don’t need to consider it further or if you’re below the benchmark it can feel very disheartening.