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Pros and cons of automated survey send outs and our guidance

Introduction

Automating the sending of reminder invites and any follow up survey invites transforms how platform users manage their surveys. It allows for timely sending of reminder invites and follow up surveys invites whilst saving time and effort. However, like any technological automation it comes with its set of advantages and drawbacks. In this article, we'll delve into the pros and cons of automating your reminder invites and any follow up survey invites to help you understand its impact on your survey programme.


Pros of automating your reminder invites and any follow up surveys

Efficiency

One of the primary benefits of automating your reminder invites and any follow up survey invites is saving time. You can schedule your reminders and any follow up survey invites in advance, allowing you to focus on other essential tasks which results in increased productivity.

Consistency

Automating your reminder invites and any follow up survey invites ensures that your survey programme runs consistently. You can maintain your survey rhythm without the risk of overlooking an important survey send out.

Automate invites for multiple surveys

It's possible to automate the sending of several surveys over time. For example, being able to schedule the sending of our Onboarding 2 week Pre-Built Survey, followed by the sending of our Onboarding 3 month and Onboarding 6 month Pre-Built Surveys at the appropriate time.

Ability to send invites 24/7

Depending on the global scale of your organisation, being able to schedule the timing of your reminder invites and any follow up survey invites 24/7 ensures your invite can reach the recipient's inbox at the most effective time for that location.


Cons of automating your survey invites

Risk of overcommunication

Without careful management, the automation of sending your reminder invites and any follow up survey invites could lead to inbox fatigue, e.g. scheduling lots of reminder invites in a short period of time could overwhelm respondents.

Limited Contextual Awareness

Once an automation has been set up it cannot take into account current events or changes within your organisation. For example, you could be in the middle of a restructure and didn’t want a reminder of follow up survey invite to be sent, but the automation you had set up wasn’t cancelled.


Our guidance when using automated sending of invites

Automating the sending of your reminder invites and any follow up survey invites is a valuable feature that, when used wisely, can greatly enhance your survey programme and employee’s happiness and engagement. To maximise the benefits of this feature we recommend regularly checking your automations in the survey queue to ensure they are still appropriate, relevant and there are not too many scheduled within a short period of time.